“Is it possible to imagine modalities of radical participation on the universe of brands and at the same time present oneself as an advertising agency? Is it possible for the professionals of communication not to give up their own political ideas in carrying out their job? Guerrigiamarketing.it is still a bet that is up against demands of income and the need not to betray this projectuality.”
Now I don’t mind a little viral marketing here and there. But when advertisers start talking like that^, I start calling bullshit.