Message from National Geographic’s Director of Photography
DODGING AND BURNING: Dodging (to brighten shadows) or burning (to darken highlights) is OK, but it should be minimal. Do not overdo it. Your goal in using digital darkroom techniques should be only to adjust the dynamic tonal range of an image so that it more closely resembles what you saw. And don’t oversaturate the color.
SOLARIZATION, MEZZOTINT, DUOTONE, ETC.: No. If you use one of the myriad alteration “filters” available in your digital photo software, please stop.