If this hell’s-dance of spending and saving were to stop for a moment, what would happen? If all the advertising in the world were to shut down tomorrow, would people still go on buying more soap, eating more apples, giving their children more vitamins, roughage, milk, olive oil, scooters and laxatives, learning more languages by gramophone, hearing more virtuosos by radio, re-decorating their houses, refreshing themselves with more non-alcoholic thirst-quenchers, cooking more new, appetizing dishes, affording themselves that little extra touch which means so much? Or would the whole desperate whirligig slow down, and the exhausted public relapse upon plain grub and elbow-grease?

A citizen of London, being in the country, and hearing a horse neigh, exclaimed, Lord! how that horse laughs! A by-stander telling him that noise was called neighing, the next morning, when the cock crowed, the citizen to shew he had not forgot what was told him, cried out, Do you hear how the cock neighs? [fiat “Cockney”]

Nobody these days holds the written word in such high esteem as police states do,“ Arkadian Porphyrich says. "What statistic allows one to identify the nations where literature enjoys true consideration better than the sums appropriated for controlling it and suppressing it? Where it is the object of such attentions, literature gains an extraordinary authority, inconceivable in countries where it is allowed to vegetate as an innocuous pastime, without risks.